When creating a catalog, it is important to choose the right paper. The quality of the paper can make or break the success of your catalog. Readers will be discouraged if the paper is of poor quality, but high-quality paper can encourage them to read your entire catalog and eventually make a purchase. There are many aspects to catalog printing, but paper is one of the most important. In addition, paper should be durable and have a resilient aqueous coating to maximize the communication opportunities.
In addition to printing your catalog, a printing company can send direct mails to your customers. Not all printers have a mail center, so ask if the company you’re using can mail your catalog. Catalog printing has become a popular marketing strategy for many companies, especially those with small product lines. In addition to quality, choosing a high-quality printer will also save you from dealing with inferior printing services. You should never settle for anything less than the best.
A few other factors to consider before ordering catalog printing include the page count and binding style. When printing a catalog, keep in mind that odd numbers of pages are more difficult to work with. However, odd-number catalogs can also be printed. A large-volume printer will charge more per catalog, while a smaller print shop will charge less per copy. The size of your catalog will depend on the production equipment used by the printer. It is best to consult with a professional printing expert before finalizing your design, as subtle changes can save you a great deal of money in the long run.
When choosing your printer, be sure to ask about turnaround time. This is the time it takes to print your catalog, including shipping and delivery. If you order your catalog after 10pm ET, you can expect to receive your finished products the next day. In a nutshell, you should choose a company that is on a timeline that meets your deadline. If you can’t wait that long, you’ll end up with a subpar product.
When it comes to binding, a saddle stitch is often used. This method combines two staples on the fold of a book and keeps pages from tearing out. Saddle stitching is good for catalogs with less than 50 pages. In contrast, wire-o binding is used in more formal presentations. The wire-o binding method allows pages to be turned 360 degrees and is a good choice for reference catalogs. Using a saddle stitch for your catalog will ensure it’s durable.
While print media is often overlooked, print materials are a proven way to target keywords. Good-quality printing helps grab a larger share of attention and can boost ROI. Even top brands use print advertising to promote their products. They give consumers a vivid idea of what a product would look like. A well-designed print catalog is essential to generating sales. You should also remember to include relevant content in your catalog. The more details you provide, the more likely people will buy from you.
Paper is another crucial consideration in your catalog’s design. Whether it’s a glossy cover or a matte finish depends on the image you are trying to project. Glossy paper makes product photos look their best, and also gives pages a smooth texture and slightly reflective finish. Glossy paper is a good choice for print catalogs with many color photos. But remember to choose the right paper for your business.
While you’re thinking about catalog printing, remember that there are many reasons to consider it. First of all, it’s a great way to display your products and services. And, unlike a website, you’ll have plenty of space to include all the necessary information about your products and services. You can also incorporate a creative design to appeal to your audience. There’s no limit to the creative ways to make a catalog look good.